Helping companies bring assistive technology to those who need it
Our expert consultants have years of experience developing go to market strategies, executing product launches and boosting sales for assistive technology companies. We have the industry know-how and an extensive network of community partners and influencers.
We're passionate about making a difference and ensuring these life changing innovations make it into the hands, wrists, heads, necks or eyes of the users. Explore our services and let us help take your assistive tech business to the next level!
Photo credit: Envision
Services
We provide end-to-end consulting services to help companies successfully develop, launch and sell products that improve accessibility, enhance independence, streamline learning and support employment. Our strategic services include:
Go2Market Strategy
We uncover customer insights, trends, opportunities to guide your strategy. We map out customized business development roadmaps, positioning, and strategies for each segment.
Product Launches
We can execute the commercial side of product launches or serve as strategic consultants for your in-house team.
Sales Enablement
We train your sales teams to undersatand the players and interdependencies of the AT market and coach you on how to grow your revenue.
Industry Events
Industry events are critical and we know which ones offer the most value and how to maximize your event investment.
Channel Partnerships
We have a wide network of partners and can help recruit distributors, B2B and B2G channel partners to extend your reach.
Funding Sources
We educate your team on available funding sources and put you in touch with decision makers.
HR Guidance
We provide guidance to structure and, if needed, to restructure your team to effectively cover the territory and optimize sales.
Recruiting
We have a wide network of professionals, community members, beta tresters and interns to help you recruit the best candidates.
Web Accesibility
We can review your website for WCAG and ADA compliance and offer a discount on AccesiBe web widget.
Customers
You build life changing technology. We help you get it to those who need it.
We are privileged to work with innovative technology companies that are committed to making a positive difference in people's lives. Together, we are removing barriers to accessibility, enhancing independence, transforming learning, and enabling employment opportunities. Our tailored solutions empower assistive technology providers to get their products into the hands of more users who need them. Whether developing a strategic roadmap, executing a targeted launch, or providing ongoing sales enablement, we strive to set our customers up for success.
If you lead an organization that shares our mission, connect with us. Let’s discuss your business goals and how we can support you in making an impact.
Here’re a few examples of what we have achieved so far
"Anat's approach is very professional and structured. Her knowledge and experience within the assistive technology industry helped her hit the ground running and provide valuable insights from the get-go. Her inquisitive nature helps her understand deeper challenges and provide solutions that align with the bigger picture for the organization. Her presentation and communication style is very fluent and easy to grasp. We thoroughly enjoy working with Anat and would therefore give her my highest recommendation." - Karthik Mahadevan, CEO, Envision.
“We hired Anat to build our go to market approach in the US for our assistive technology product suite.We were so impressed that we kept her on to launch our product and build our initial team and distributor footprint. Five Stars!” - Brendan Lewis, President, Realthing AI.
Partnerships That Empower
Collaboration and value-driven relationships are key to empowering people and organizations. We work with a diverse network of partners to promote innovative assistive technology, and make it available to those who need it. Through the know-how, training, funding coordination and simplified procurement, we break down barriers limiting availability.
Our institutional partners include vocational rehabilitation (VR) programs, Veteran Affairs (VA) clinics, assistive technology demonstration centers, independent living centers, state assistive technology programs, nonprofits offering services and/or employment, optometrists specializing in low vision and much more.
If your institution shares our commitment to inclusion and independence, we invite you to partner with us. Let's explore how we can collaborate to better serve your community.
Partners
Here’s what some of our partners have to say
“Anat Nulman is a passionate expert in adaptive technology dedicated to serving individuals with disabilities, especially people who are visually impaired. She possesses extensive knowledge of the industry's latest trends and has built a strong network of stakeholders. This network proves invaluable for any organization looking to sell their products to distributors, the Department of Veterans Affairs (VA), non-profit organizations catering to individuals with disabilities, etc. Anat bridges sectors effortlessly, fostering collaborations for mutual benefit. As a consultant, she provides invaluable strategic insights, identifying opportunities and overcoming challenges. Anat's professionalism and care for people with disabilities make her an asset to any business looking to make a positive impact and thrive in this arena. Her experience and strategic guidance enable growth, competitive edge, and meaningful impact.” - Sharon Giovinazzo, CEO, Lighthouse for the Blibd and Visualli Impaired
“I first encountered Anat after another very sharp individual introduced us. She was an executive at a company that makes a smartphone for the blind. We had a series of conversations about how my company could market this product. It looked like it wasn't going to work. The problem confronting us is the distribution model for this product and our business model didn't match. But we liked the product and this company liked how we performed within our business model. The easy solution would have been to part as friends. Thanks in no small part to Anat, both parties instead chose to roll up our sleeves and figure out how to make this work. That collaboration went surprisingly well, and today we are among the top three outlets for this product. It's also one of our biggest money makers.” - Mark Lamendola, Owner of MindConnection, LLC, Amazon Distributor.
“Anat has been a fantastic partner for us. She has helped grow business and been
a pleasure to work with.” - Vince Cianfrone, CEO, Nanopac, Assistive Technology Distributor.
Events
Let’s catch up at these events and conferences
January 9-12, 2023
Las Vegas, NV
January 25-27, 2024
Orlando, FL
March 18-24, 2024
Anaheim, CA
April 14- 17, 2024
Kansas City, KS
Past Events Gallery
A very large group photo of Vision Serve Alliance members at the Tampa Leadership Conference 2022
A photo Carmen Ochoa from RealThing Ai, a person, Stevie Wonder and Anat at the CSUN Conference 2023
A group photo with Christal Vision, Boundless AT and Advanced Low Vision teams and Anat at CSUN Conference 2023
Anat presenting next to President Roccobono and the NFB team at the NFB National Convention 2019
Sharon Giovinazzo, CEO of the Lighthouse for the Blind, Julie Parrish from Wayfinder Family Services and Anat at the Lighthouse Gala 2023
Anat being interviewed at the NFB National Convention 2019
A group photo of Nick Howden, CEO of RealThing Ai, Joe Bogard from BVA, Adam Palmer from Palmer Vision and Anat at BVA National Convention 2022
A group photo with Dr Bryan Wolynski, Bob Serian and Bob Roehm from Envision and Anat at CSUN Conference 2023
A large group photo of Vision Serve Alliance members at the Austin Leadership Conference 2023
Dr Wolynski and Anat at the Lighthouse Guild in NY in 2022
Ed Christal, Bobby Lake and Walker the Guide Dog, from Christal Vision with Anat somewhere in Texas in 2021
About us
assistive.consulting is on a mission to help companies bring assistive technology to market, so it can support the lives of people who need it.
Our Mission
assistive.consulting was founded in 2023 by Anat Nulman, an assistive technology expert with 10 years of experience in the field, dedicated to helping companies in this space thrive. Anat is the principal consultant who in addition to her expertise in assistive technology, brings years of product management, product marketing, lead generation, business development leadership, sales strategies, and go-to-market expertise. Anat has spent close to 7 years at OrCam and was one of its first employees in the US. She was instrumental in bringing a wearable OrCam MyEye to market and seeing it growing from a revolutionary device to a common household name for people who are visually impaired. At RealThing Ai, Anat created a go-to-market strategy, implemented it, developed a distribution & partner network and hired a team to manage ongoing sales.
After seeing how difficult it was for many assistive tech companies to successfully commercialize and sell their innovations, Anat made it her mission to provide specialized consulting services to these companies. We build trusted partnerships, guided by empathy, transparency and tenacity. Together, we can bring more life-changing assistive tech to those who need it most.
